Desc: Mind Your Mind - A Primer for Psychological Independence: Directed by Jason Brett Serle. Do you know how suggestible you are? How open to the communicative influence of others? Do you know how easily you are led and how often it happens on a daily basis? In an upbeat and at times humorous manner, writer, musician and NLP Master, Jason Brett Serle takes us on a journey to uncover some of the psychological tricks that are used against us and how we can begin to free ourselves from these unwanted manipulations of our psyche. How did Freud's nephew sell us cigarettes? How come Coca-Cola's so sexy? How come we still believe what politicians tell us? And how come you weren't aware of the temperature of your left foot until just now? Mind your Mind is a fast-paced introductory romp through the world of mind control, with segments on Attention, The Human Biocomputer, Advertising, Ambiguities and Politics. In Attention we are shown the limits of, well, our attention, and the ways in which we edit our world down to make it more easily manageable. See for yourself how your brain tricks you, how your eyes can overrule your ears and even see how to experience a hallucination without drugs. In the Human Biocomputer we are given some insight into the running specifications of the human brain and the organising principles that it uses to encode 'reality'. Advertising takes us from the early discoveries of Freud's nephew, Edward Bernays, into the very questionable realm of what's becoming known nowadays as neuromarketing. See examples of the subliminal advertising that we are illegally bombarded with daily - see how innocent soft drink ads hide blowjobs - how Bush subliminally dissed his opponents in a campaign ad and how maybe the last thing you bought, you did so because of the music in the store. Seeing as such a great part of manipulation and suggestibility is to do with Ambiguity, there is a whole section here dedicated to it. Hear the sad story of a case of death-by-ambiguity and learn the classification of ambiguity according to NLP so that you can begin to recognise it more readily and avoid its pitfalls. In Politics we dissect a typical rallying speech by an odd American politician to get at the nuts and bolts of its design and uncover the multitude of techniques that are being used to mold our minds and peaceably force our consent. In light of some of the information uncovered, the conclusion to the film is hopeful and inspiring - and the viewer is left not only with these positive parting emotions but also with a useful toolbox of psychological know-how that can tune-up or overhaul one's entire mental machinery. So Mind your Mind - you'd be a fool not to.